What’s that you say? You are selling Gold for half price! Well, no, not really. But, we did get your attention. When you have a great product, say Sunset Coupon Books, you still need to get the attention of your buyers.
There is a story about a newsboy (selling newspapers on a street corner, yes they really did that in big cities) that had a reputation of selling more than any other of the newsboys. On one occasion he came back several times to get more papers to sell. The man in charge of circulation decided to see what was up.
The normal technique was to use the major headline and yell that phrase out to passersby. Sure enough there was the boy on the corner shouting out the major headline, but nearly every man who was close stopped and bought a paper.
Now the headline was Government Supports Bonds. As the head of circulation got closer he could hear the young man yelling at the top of his lungs, “Government Supports Blondes!” and yes, nearly every man stopped and bought a newspaper from him.
So can you add some zest or zing to your next location fundraiser? Think of a clever slogan and shout it out for everyone to hear. “I can save 50% on your next lunch!” “There are Free Lunches!”
There is a good place to start your next fundraiser.
Sunset Coupons
800-627-6340
http://sunsetcoupons.com
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