Selling Gold For Half-Price

What’s that you say?  You are selling Gold for half price!  Well, no, not really.  But, we did get your attention.  When you have a great product, say Sunset Coupon Books, you still need to get the attention of your buyers.

There is a story about a newsboy (selling newspapers on a street corner, yes they really did that in big cities) that had a reputation of selling more than any other of the newsboys.  On one occasion he came back several times to get more papers to sell.  The man in charge of circulation decided to see what was up.

The normal technique was to use the major headline and yell that phrase out to passersby.  Sure enough there was the boy on the corner shouting out the major headline, but nearly every man who was close stopped and bought a paper.

Now the headline was Government Supports Bonds.  As the head of circulation got closer he could hear the young man yelling at the top of his lungs, “Government Supports Blondes!” and yes, nearly every man stopped and bought a newspaper from him.

So can you add some zest or zing to your next location fundraiser?  Think of a clever slogan and shout it out for everyone to hear.  “I can save 50% on your next lunch!”  “There are Free Lunches!” 

There is a good place to start your next fundraiser. 

Presented By:
Sunset Coupons
800-627-6340
http://sunsetcoupons.com

Why Fundraising Is Selling!

I run across many people that have a very low opinion of Salespeople in general.  With many of the salespeople that reputation is well deserved.  Like all walks of life only about 5% of any group is at the top of their profession.

The result of a bad apple in any bunch is that they taint the whole basket full.  That sure applies to sales folks as well.  Any good salesman will tell you their most effective tools are integrity and honesty.  Those type of sales people rise to the top and standout both as being sought out and have the best sales records in the long term.

If, during your fundraising efforts, you are trying to persuade people to buy something or donate to your cause then you are selling.  Persuasion and selling are the same rose by another name.

Trying to convince a person to your way of thinking is selling.  You are selling an idea, a hope or part of a dream.  You are demonstrating a need and showing that person that they can benefit by helping you fill that need.  It is not their need, but one you make them aware of.  The benefit that they get directly may be as simple as feeling better by helping others.

Make no mistake, a great fundraiser is a great salesperson.  Always do your fundraising using integrity and honesty.  Never over promise and never oversell.

Using Sunset Coupon Books allows you to do your fundraising with honesty and integrity.  A great product sold at the right price and for the right reasons.

Presented By:
Sunset Coupons
800-627-6340
http://sunsetcoupons.com

Show Why Sunset Coupons Are Different

The Devil is in the Details.  You have heard that old saying before.  It is a good place to start telling the story of what helps set you apart when you are fundraising.

I know that you are very aware that you aren’t alone out there trying to raise funds for your group.  Today, especially, it seems that every group in the world is competing with you for the “fundraising dollar”.

In our current economy the pinch is being felt by all the non-profit groups.  The pool of available money has shrunk to the smallest size in many years.  You have to fight harder than ever to raise the needed money for your organization.

We all agree that Sunset Coupon Books are a great fundraising tool.  But you still need to make sure you are ready to show the potential buyer just what makes Sunset Coupons special.  Why it will be to their benefit to buy your organization’s Sunset Coupon.  Why it will help you and most especially how it will help them.  Always take the time to stress the benefits to your customer and then how the dollars will then go on to help fund your organization.

First, the small dollar amount of just $10 dollars is a great purchase point.  On TV, many sellers Never go over twenty dollars and more and more today are trying a new price point of $15.00 as a maximum.  So first off you have a perfect starting point.

Second,  the fact that All the coupons in the book are local stores and restaurants in their area.  Nothing wasted by being in a state hundreds of miles away.

Third, the 50% off or Two-For-One specials beat the typical 10 or 20 percent off in your competitions book.

Fourth, the small size and shape of the Sunset Coupon Books makes them ideal to carry in your pocket or purse.  They slip nicely into even the most over crowded glove box.  They travel with you everywhere you go.

You will never need more than those five reasons to show why Sunset Coupons are different.

Presented By:
Sunset Coupons
800-627-6340
http://sunsetcoupons.com

Never Stop Closing

Never Stop Selling as you drive your Fundraiser and your people.  Yes that is a little different from the title and there is a subtle difference between the two.

Never Stop Selling

That is the part where you explain the benefits of your product to someone.  In the case of this fundraiser it is Sunset Coupon Books as the product.  They are a better product.  Be ready to explain why.

They Cost Less, just $10 dollars
They are better because they offer many 50% off, Two for Ones – Not 10-20%
They have all local coupons

That is the selling part – We are Better Because !!!

Closing

What makes closing a different part of selling?  This is the pay-off part of selling.  When you ask for the order.  When you ask the customer to actually buy the product.  Once you sell during your fundraiser you need to take the next step.  You need to ask for the order.

It can be something simple, “Did you want one or two of our Coupon Books?”  This close is a simple question that can not be answered by a simple no.  The closing question is “Do you want to buy one or two of our products.”  Not, do you want to buy?

Trial Closes

Before getting to the end of selling you can do a trial close.  Ask the customer, “We are just $10 Dollars, that is much better that the forty dollar books?” Wait for the answer and when it is. “Yes” you have already got an agreement from your customer.  When you get to the close the customer has already agreed once or twice.  With the close it is much easier to say, Yes, I think I’ll take three!

Presented By:
Sunset Coupons
800-627-6340
http://sunsetcoupons.com 

What Our Customers Are saying

Here are some things our customers are saying about us. 

Just wanted to thank Sunset Coupons for this wonderful fundraiser! It’s a great way to make a profit for our school and not lose any school funds in the process! Thanks for all your guidance and for contacting us to begin with!

Chloe Hatfield
Tucson, Arizona

Thank you so much for providing such a fantastic coupon book for us to offer as a fund raiser! The price was right and the Sunset Coupons were perfect for families or just for friends to have. We are a high school, so we found that even students like purchasing them because it made getting out with their friends more affordable. Kudos to you for offering something truly of value! We look forward to many more fund raising opportunities! Keep up the great work!

Joanne Richardson
Sandy, Utah

On behalf of the Southwest Unity Celebration Committee, I would like to thank you for the opportunity to sell the Sunset Coupon Booklets for our fundraiser. The coupon booklets literally sold themselves due to the variety of discounts offered.

Patricia L. White
Phoenix, Arizona

Sunset Coupons Fundraiser was perfect for our organization, Peoria High School Marching Band. The students raised a nice sum of money for band without spending any money. The Booster Club said they would like to do it again.

Janet Gatzen
Glendale, Arizona

Sunset Coupons offered our school, Red Mountain High School, an alternative to the Entertainment Book or restaurant cards – which are a dime a dozen on school campuses. it catered to businesses within our boundaries, and boosted our accounts.

RMHS Student Council
Mesa, Arizona

Call today and see how Sunset Coupons can help you with your next fundraiser. 800-627-6340

Presented By:
Sunset Coupons
800-627-6340
http://sunsetcoupons.com 

Building a Good Elevator Pitch for Your Nonprofit

Why?  Because good elevator pitches make money.

What is an elevator pitch? It’s a short speech you give every time someone asks about what you do or where you work.  Here’s the basic scenario. You get on the elevator and someone strikes up a conversation with you and asks where you work? You respond with a few well-rehearsed lines in which you quickly sum up what work you do, why it’s important, and what makes your organization unique. Then you gracefully hand off your business card.

The locations can vary. The pitch can vary as you fine-tune it. But the time limitation needs some respect. Most people go wrong on the time limitation. Keep it very short, around 30 seconds.

First, you must recognize that a question about where you work or what you do is an opportunity. We run into these situations all the time. Whether in line at the grocery store, at your kid’s soccer game, or, on the bus or train, you can quickly find yourself in a conversation with a stranger.

Your new friend may be a potential donor. And, you have about 30 seconds to let her know the nuts and bolts of what you do. This is no time to explain your organization’s vision, mission, and core values statements. The time constraint may be real or self-imposed. You want to keep the pitch short (even if you have more time) so that you don’t risk overwhelming the person with an unsolicited 5-minute infomercial.

If you are not using conversational language in your elevator pitch you are making a mistake. An elevator pitch that uses $10 words like those found in many vision statements will not be very memorable. If you rush the delivery of the words or sound like you are reciting, it will sound like a sales pitch. The trick is to rehearse so often that it doesn’t sound like a sales pitch.  You should sound natural and conversational when you deliver your elevator speech and know it so well that you can even pause momentarily as if you are gathering thoughts mid-sentence.

Always be ready to introduce your fundraiser in any chance meeting. You could even have a few Sunset Coupon books in your pocket for this very type of a meeting.

Presented By:
Sunset Coupons
800-627-6340
http://sunsetcoupons.com 

The Power Of Polite

How you approach a person in your fundraising efforts is the real secret to making your sale.  The truth is, people never want to feel embarrassed or uncomfortable.  Putting your prospect at ease will get you so much closer than anything else.  

We have mentioned this before but we can not say it enough.  The real first step is a simple and genuine smile.  Next make eye contact, then greet the person by saying “Hello”. 

You always want to be professional and positive at all times.  In your mind think of the person as being a buyer.  You can almost feel the connection being made with your prospect. 

 After the connection is made you have to follow through with the person.  Briefly tell them about your organization and why you are trying to raise money.   

Show them your Sunset Coupon Book and explain the great value.  Show the person several of your favorite coupons and show several you think they might like.  People like the variety of coupon offers and that makes it easy for your customer to see coupons they will use and the high value of each coupon assures that your fundraising customers will receive the purchase price right back in the form of savings.  Unlike other books that only offer 10 to 20% off Sunset Coupons are mainly 50% or two for one specials. 

So don’t be afraid to use the Power Of Polite Persistence and actually ask the person to help your group by making the purchase of the low priced and special value of your Sunset Coupon Book. 

No matter what the outcome of your approach always follow-up with a sincere Thank You and Have a Nice Day.  Don’t be afraid to put that in your own words, but never leave it out.

Presented By:
Sunset Coupons
800-627-6340
http://sunsetcoupons.com