Never Ask A Question That Can Be Answered By “No!”

When you are selling you have several opportunities to make the sale.  In the introduction, in the message body and in the closing.

In each of those three areas never ask the prospect a question that can be answered by the word “No”.
I think some examples may be best to show what good salesmanship is like.

As your prospect approaches you your first question might be, “Would you like to buy a Sunset Coupon Book?”

Two mistakes here one you have asked a prospect a question that can be simply answered “No!”.  The second mistake is the prospect is as yet uninformed as to why the might even want to buy your Sunset Coupon Book.

Truly, Step One with your prospect is to get their attention.  Once that is done you need to educate your prospect as to why they Need to purchase a Coupon Book.  Think introduction and message.  Then to seal the deal you need to “Close the Deal”.  

You need to ask for the order.  If you have gotten the prospect’s attention and delivered your valuable sales message, “The Sunset Coupon Books will Save them Money AND Help out your Organization.  The final and most important step is to ask the prospect to become a customer.

If the close is, “Do you want to buy?”  The customer can simply say, No!.  At that point all of your time is wasted.  

A much better close is “Do you want two books or just one today?”  Now the suggestion has been planted.  The answer now can be either one or two books sold.

You could also close by saying, “Most people have decided to buy two today so they could save even more money later.”  It is not really a question.  Once said … Wait for your prospect to answer.

Remember Selling 101 … Never ask a question that can be answered with a “NO!”

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Sunset Coupons
800-627-6340
http://sunsetcoupons.com