Many times those involved in fundraising limit their marketing to their warm market. Their family, close friends and co-workers make up their warm market. Those people are the ones that the fundraiser is normally comfortable in contacting when they need to help raise money for their group or organization.
After you have tried selling to your warm market list there are two groups that you can move on to.
Your Acquaintance Market is made up of classmates, associates, or old friends that you know personally but don’t have contact info for. This group usually amounts to nearly a thousand contacts or more.
The third group is called your Like Minded Market and it is made up of groups and clubs you belong to, causes, hobbies, and other interest groups you associate with. You usually don’t know these people personally nor do you have their contact info.
The challenge has been to somehow cultivate relationships and best prospecting efforts for not only your Warm Market but beyond, to those you don’t know personally or have contact info for. Traditional cold calling or visits don’t stand a chance with these people. In fact, these methods don’t fare well with your warm market. Email is an improvement, especially with your Acquaintance and Warm Markets. However, social media networking has proven to be an amazing and successful way to approach all three.
When involved in fundraising for your group you need to apply another adage. There is a very lighthearted definition of the market for your fundraising. “As long as they are breathing they are buyers.”
Need help for your next fundraising project, call Sunset Coupons at 800-627-6340.
Sunset Coupons, LLC
Phoenix AZ
800-627-6340
http://sunsetcoupons.com
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