Fundraising Is Selling

People who are new to fundraising are often surprised that raising funds is selling.  To be good at fundraising means learning to be good at selling.  The best of the basic books on selling is one by Zig Ziglar called Selling 101: What Every Successful Sales Professional Needs to Know. 

Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.

Zig Ziglar, is one of the most sought-after motivational speakers in the country. He delivers his message of humor, hope, and enthusiasm to audiences throughout the world. He is chairman of the Zig Ziglar Corporation, whose mission is to equip people to more fully utilize their physical, mental, and spiritual resources. His client list includes thousands of small and mid-sized businesses, Fortune 500 companies, government agencies, churches, and non-profit associations. He is the author of many bestselling books, including Confessions of a Grieving Christian, Something to Smile About, Over the Top, and See You at the Top, which has sold more than 1.5 million copies worldwide.

'Selling 101' is an easy to read and understand introduction to sales technique for those new to selling, or a quick review for experienced sales people who need a refresher. The book can be read quickly, but to get the most out of it return to each section and determine how you can apply the principles there to improve your skills.

There are chapters on overcoming call reluctance, need analysis, closing, dealing with angry clients, making the most of your time and more. You are sure to pick up at least a few good ideas. Part motivation, part how-to, 'Selling 101' may be just what you need to improve your sales results a little or a lot.

Having a great background in selling will be a major boost in your fundraising efforts.  This book, Selling 101: What Every Successful Sales Professional Needs to Know, is the best place to start that education.

In the mean time contact Sunset Coupons to get your group or organization started in raising money from an easy fundraising program.  Give us a call to get going.

Presented By:
Sunset Coupons, LLC
800-627-6340
http://sunsetcoupons.com