You will find that many people suggest that using the internet and sending emails out to people is a great way to find those people who are willing to make a donation to your cause. A well crafted donation request email is the second step in this process.
The very first step is to have a list of email addresses to send your donation letter to. You can not just send an email out to a group of people. Why? Nothing annoys a reader of email is “SPAM” or an unsolicited commercial email. The Can Spam Act of 2003 clearly prohibits this practice and the act has teeth in the form of hefty fines for those who Spam others.
So just sending an email is both illegal and will anger most of the recipients. Angry people don’t make donations. So the first step of building your list is a slow and methodical process.
Yes, you can buy a list from another source. But you still run the risk of the illegal and angry readers as they won’t have a relationship with your charity.
You want to slowly build a relationship by having people respond to your story on your website where you request that they join and follow your newsletters. That list built over time with people who are already familiar with your cause and will recognize and open your fundraising letter when it comes.
You want to tell a good story about your group and how you use donations in helping others. Only after you have told your story do you ask for their donations. That is the correct way to use emails to raise funds.
If you are looking for a faster way to raise funds give us a call at Sunset Coupons and let us tell you how we can help your group.
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Sunset Coupons, LLC.
800-627-6340
http://sunsetcoupons.com
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