Monday, January 30, 2012

Never Prejudge


One of the biggest problems with selling to the general public on location is that young people have a very hard time with the word “No”.  Actually many professional sales people suffer from the same problem.  This can lead to reduced money during your fundraiser.

Your people need to approach EVERY person who comes by your selling location.  The steps are very simple.




1. Smile
2. Make eye contact
3. Say Hello – very warm and friendly
4. This one is optional and depends on how hard you want to sell – block the person’s approach path at about a 45% angle (you need to give them an opening) – hand     them something to read… A brochure that explains why you are raising money for example.
5. Make sure they can see your Sunset Coupons Book you want them to buy.

No matter what, some people you approach are going to say NO. Simple fact of selling – Not everyone buys.

What you have to be careful of, is thinking that if the last three soccer moms say NO, then you might begin to think that all soccer moms will say no and you stop approaching soccer moms altogether.  That is the big mistake.  Prejudging the people you approach.

If your “Nos” come from a group change your approach. Do Not stop approaching any one group.

Many times people will talk over the results of any given day or location and you may here comments like old people never buy or single men never buy.  Nothing could be further from the truth.  Everyone likes to save money it is a simple fact. 

People from every (demographic) group of people will buy Sunset Coupons to save money and some will even buy just to be nice and help you achieve your fundraising goal.

Never prejudge your potential buyer.  If you don’t approach you will more than likely never make a sale.  Never sit and wait to be approached to make your Sunset Coupons Presentation.  You always need to make the first move.  Make that move, that presentation to everyone who walks buy your location!

Smile
Make eye contact
Say Hello – very warm and friendly
Fundraising success will be your reward

Presented By:
Sunset Coupons
800-627-6340
 
http://sunsetcoupons.com

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