Wednesday, April 25, 2012

Does a Celebrity Help Raise Money?

Many times people who are in charge of raising money for a group try to tie a celebrity (local or otherwise) to their fundraising effort, many times find that it doesn’t always mean more money raised. 

In general a “star” for your project can mean more people will show up for the event.  It doesn’t mean that those attending will always donate to your cause.  You want to make sure that you are not just offering a way for people to see or meet with your star unrelated to helping you raise money.

You want to make sure that meeting the celebrity itself is the fundraising act.   In order to meet the star you must attend a dinner or event with a significant fee.   The best combination is that the celebrity has direct tie to your event or organization. This can be that a baseball player works well helping a little league team raise money.  If you are using a well know speaker to help you raise money this is better scenario for the increased draw in attendance.  A speakers draw is normally unrelated to the organization and more to their topic.

Your overall event can arrange several different and separate mini events to utilize your celebrity.  You could start with a cocktail hour, followed by a dinner and you could end up with an hour long informal meet and greet to end the night.  In your communications it needs to be clear that these are three unique and separate events and that each has its own donation structure.

Each part of your gala has to meet the needs of those attending so that a follow-up event has a good reputation as its legacy.

Need a more focused and timely fundraising opportunity.  Call Sunset Coupons and see how we can help your organizations fundraising efforts.

Presented By:
Sunset Coupons, LLC
Phoenix AZ
800-627-6340
http://sunsetcoupons.com

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