Telling Your Story Improves Trust

If you have been watching TV lately you know how many stories have run telling how high profile charities that sound like they are doing wonderful work are turning out to be big frauds.  People then begin to mistrust all groups asking for money.

This type of guilt by association can be very harmful to all fundraising projects.  You want to assure your donors that your groups fundraising is going to a group that not only deserves consideration, but that it uses the funds they raise responsibly.

The best way to do this is by making sure that you tell the story of how your group uses its funds.  You want to make part of your offer a story of the need for the funds and how they will be used.

This can be a uncomplicated spoken story or a simple handout that lists the breakdown of funds that come in and what percentage that ends up being used by the group.

With a simple volunteer based group, say youth sports you can tell the story that 100% of the profits go toward the needs of the group.  The donors or customers will be glad to know that there is no waste or fraud in your local group.

Make sure your story breaks down the need for the funds and how they will be used to help your group achieve their fundraising goals.  The history and the length of time that your group has been in existence can be helpful in fundraising as long as the customers know the facts.

A simple photo album can help tell the story of the way funds have been used in the past.  You can add newspaper stories that feature your group to the album as well. God press is always a big plus as you tell your group’s story. Make sure you display awards, ribbons and trophies that your group has earned. 

If you are looking for a high value fundraiser call Sunset Coupons at 800-627-6340 and see how we can help your group reach its goal. 

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Sunset Coupons, LLC
800-627-6340
http://sunsetcoupons.com