What Triggers A Donation?

Donors will often feel an affinity for a cause for a variety reasons related to their life experiences. This is most evident in causes that relate to health. If someone has been diagnosed at some time in his or her life with a serious illness, or one of their close friends or family members has, they are acutely aware of the needs of patients.

Many other causes attract support because of a donors past experience.

People often say they donate or volunteer in order to “make a difference.” This phrase means many different things to many different people.

Some people want to make an impact in the lives of an individual person. They would like to see a lasting and tangible change as the result of their contribution. They may not even be concerned with how long this change takes, just so long as it does take place. Other people want to see an immediate impact, for example food distributed to those who are hungry and other types of emergency aid. Still others have a long term vision for a societal change they want to see take place.

Another element of “making a difference” is simply a grateful spirit that wishes to give back to society.

Many social problems seem too large for any one person to make a difference. Making a donation gives the donor personal power over a complex issue that is much larger than himself. It’s one way that we can feel more in control of our world.

They are motivated by personal recognition and benefits.

While the psychological reasons and desires for each of the following motivations are somewhat different, I’m putting them all in this recognition and benefits category:

Many people like to be publicly acknowledged for their gifts to charity. On the high end of this scale is a building naming rights program. Donor recognition plaques large and small serve to acknowledge gifts. Sometimes just a simple “thank you” is all a person needs. People donate because you give them something tangible in return. If someone doesn’t have a strong interest in the cause they may be more likely to make a donation or other type of support when they get something of value in return. This is where special events and product sales often come in. Other times the “thank you gift” is just that extra push that convinces someone to go ahead and donate.

Donating allows them to associate with a well known person or social set. The traditional black tie gala is one example of instances where socialites may buy a ticket or table just to “see and be seen.” Other times people may make a donation to a cause that a celebrity endorses, as a roundabout way of being associated with someone they admire.

Giving is a good thing to do.

While all of the above reasons and many others may be true, there is no doubt that the majority of people simply believe in the value of giving itself. Some give out of an accepted moral or spiritual obligation. Others subconsciously know that it just feels good to give.

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Phoenix AZ
800-627-6340
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