Tuesday, November 13, 2012

Measuring Fundraisers’ Success


How do you measure the success of your next fundraisers?  Is it as simple as meeting your fundraisers’ dollar amount?  That is but one way. 

Your answer to the question could alter your next fundraising campaign completely.

There are many ways to measure a fundraiser's success. What follows are some examples.:

The most obvious measure is clearly how much money you raised. That is, after all, the point of your fundraising efforts, isn't it?

Response rate. This is the measurement of what percentage of your recipients responded to any part of your fundraiser. You calculate it by dividing the total number of sales by the total number of attempts to make a sale.

Average sale amount. This measures the average gift amount you received per donor or purchaser.  How many bought more that one Sunset Coupon Book?

Cost per dollar raised. Fairly self explanatory, you need to know how much each dollar is costing you. As a general rule of thumb, you want to keep your organization's average overhead to under $0.20 per dollar.  What expenses did you have?  Can any be eliminated for your next fundraiser?  Consider all costs and reimbursements. 

So, how do you measure your success? How successful are the different items sold or money raised by other methods.

Need help creating a successful fundraising campaign or interpreting the results you've already experienced?

So for your fast and effective fundraiser this fall take a strong look at the Sunset Coupon Book program for your school group.

At Sunset Coupons we want to help you make your next fundraiser easier and more successful.  Give us a call at 602-279-0404 to find out how we can help your group.

Presented By:
Sunset Coupons, LLC
Phoenix AZ
800-627-6340
http://sunsetcoupons.com 

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