The Key Elements to Successful Fundraising

The first key element to a successful fundraising campaign is perhaps the most indispensable. You have to be able to communicate the “why” you are raising money to begin with. Many times your “why” is taken for granted, by clearly defining the reason for the fundraiser, greater results will be achieved.

The next key element is that it is important to define the reason for your fundraiser besides the broad mission of your group. It is likely that there are multiple reasons that your group has chosen to do a fundraiser at this particular time. It could be that the last fundraising effort was not as great a success as hoped. Maybe your other sources funding has been reduced and new sources of revenue are needed. Possibly you are embarking on a tour, building project or a new outreach service.

Whatever has motivated the need for your fundraiser, it is important to define what the proceeds of the fundraiser will be used for. If the proceeds benefit a particular fund or purpose it is important that this is understood by both your group and potential donors or buyers as it will affect their desire to help.

One of the first questions people ask when approached to make a donation is “what does the money go for?” You should have a ready answer for this question.  With the increasing number of causes pleading for support, people have to make choices about where they make charitable contributions. They want to make sure they place their gift with an organization that match their own priorities.

By knowing and communicating your organization’s mission, and stating the purpose of the fundraiser, you help create trust. The donor will be reassured that donations will go to good use.

In general there are three types of fundraisers; sales, events and direct solicitations.  Each one has advantages and disadvantages.  The most repeatable and the one with the least amount of lead time is sales of items.

Different types of sales items has advantages and disadvantages.  Consider the following questions;  How perishable is the item you are offering for sale.  How responsible for health or the environment is the item you are offering for sale.  Will you have to buy a set amount and do you have to pay for the item in advance.

If you decide on sales please consider the advantage of Sunset Coupon Books.

We don’t want you to forget that Sunset Coupon Books are always a great fundraising idea no matter the season and you can find out more with a quick and simple phone call.

If you are looking for a high value fundraiser visit our web site http://sunsetcoupons.com  or call Sunset Coupons at 800-627-6340 and see how we can help your group reach its goal. 

Presented By:
Sunset Coupons, LLC
800-627-6340
http://sunsetcoupons.com