Wednesday, May 15, 2013

What You Wear Will Affect Your Fundraiser

What is the right clothing to wear at a sports group fundraising event is a question we hear frequently.  We all know that what you wear and your grooming affect people’s perception of you.  In a fundraiser that perception can determine whether you can make a sale or get a donation.

If you are a “ball” team raising money for new uniforms you could have a member in your old uniform and another wearing the new version.  That contrast can make a great show and tell when presenting your case to your buyer or donor.

If, on the other hand, you are raising funds to go to a playoff tournament having all of your members in uniform will present a better image.  If you have pennants or winning banners put those on display as well.

An great animated acting team mascot can be used to gain attention and even provide humor to your fundraising event.  If you can bring a smile to your donors face you can almost always expect at least some form of purchase or donation.

If you can place the adults into matching T-shirts or uniform tops that can also affect the perception of your team or group.  Every little bit can help when it comes to sales.  While we cheer for the underdog we tend to support a winner or a team that looks like a winner, when it comes to donations.

Never underestimate the power of “cute”.  If your team mascot is a cute toddler that is dressed up as a cheerleader or team member they can create a lot of attention or buzz.  If they can hold a donation jar or at least ask for the donation or sale they can be a great asset.

What you wear is all about trust and credibility. Our basic instincts tell us who and what to trust is based on what we see more than any other sense. And trust “what the person is wearing” is a real, if unconscious part of our decision making.

You would never think of going into your bank asking for a loan wearing jail house stripes.  There is a reason the pilot of an airliner always dresses to look like one.  So for your next fundraising event remember to dress like you deserve the sale or donation.

At Sunset Coupons we want to help you make your next fundraiser easier and more successful.  Give us a call at 602-279-0404 to find out how we can help your group.

Presented By:
Sunset Coupons, LLC
Phoenix AZ
800-627-6340
http://sunsetcoupons.com

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