Want to do Fundraising with a pure fun racing event? Have a few closet NASCAR fans you want to invite? There are both indoor and outdoor go-cart racing venues. You can set-up a sponsored event and raise money for your charity or organization. Now that you have decided on using a motorsports event to raise money here are ten steps to get started.
1. Give yourself plenty of lead time before holding your event. You will need this time to plan, organize and promote your racing event.
2. Define your fundraising mission statement. Sure, you want to raise money for a good cause, but your solicitation efforts need to be appealing to potential participants, donors, and sponsors. Use the face paced nature of racing to entice your participants and sponsors.
3. Incorporate statistics, references to recent newspaper, magazine or web-based articles, quotes from interviews with persons who by their experience, studies, training, etc. are racing experts.
4. Keep in mind the nature of go-cart racing will have limitations for the participants. Here is a typical rule set for a raceway. The minimum age to race at is 10 years old, and all racers must be at least 54” tall and ready to race with closed toe shoes. They offer a wide variety of entertainment options for everyone to be able to enjoy themselves, these might include competitive indoor kart racing, rock wall climbing, billiards, video games and more. Children under the age of 16 are required to be accompanied by a parent or guardian at all times.
5. Promotion and advertising will determine the success of your racing event. Post flyers at the raceway participating in your organization’s fundraising efforts. Check with local racing leagues to see if they would be willing to spread the word and/or participate. If this is a workplace event, utilize your internal communications. Emails and posting in newsletters as well as bulletin boards. Contact other organizations with similar or complementary missions to ask for their assistance and support. If possible tie in advertising with sponsors or vendors you are using to put on the event.
6. Let participants, sponsors and/or donors know whether their monetary gift is tax deductible.
7. Allow participants, sponsors and donors to give either a fixed amount or a performance-based donation (i.e., number of laps completed or races won down times a set dollar amount); also provide them with the option to keep their name and the amount of their gift anonymous.
8. If collecting online sponsorships and donations, send an immediate acknowledgment of receipt, as well thanking them for their support. For those who want to donate by other means, allow them to specify how they want to be contacted – by email or written correspondence, and make certain that you provide these with a acknowledgment and thanks upon receipt by the same means.
9. Provide those collecting pledges with a specific deadline date to deliver collected funds, even if their efforts to collect are incomplete – design the pledge sheet so that name, address and email information is collected when funds are pledged so that your organization can complete the collection process efficiently.
10. Most importantly, send everyone (racers, sponsors, donors) who participated in the fundraiser a thank you letter. Send a separate and different message to anyone who volunteered or provided a service for your event. Most importantly, don’t forget the to thank the raceway.
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