Bowling is a fun pastime. Why not offer a bowling event for your next fundraiser. They are a lot of work and require a lot planning and recruiting. Here are the top ten steps.
1. Give yourself plenty of lead time before holding the event. You will need this time to plan, organize and promote your bowling event.
2. Define your fundraising mission statement. Sure, you want to raise money for a good cause, but your solicitation efforts need to be appealing to potential participants, donors, and sponsors.
3. Incorporate statistics, references to recent newspaper, magazine or web-based articles, quotes from interviews with persons who by their experience, studies, training, etc. are experts.
4. State your fundraising goal in simple terms. Be reasonable in setting a goal that is attainable; if the amount to be raised seems “astronomical”, you’re less likely to be able to attract participants, donors or vendors. If the amount of funding required to accomplish your mission is substantial, do not be afraid to state that fact in your appeal for support, but point out that whatever funds are raised through the bowling event will definitely further your organization’s efforts to realize its mission, and are appreciated.
5. Promote, promote and promote some more! Post flyers in the bowling alley(s) participating in your organization’s fundraising efforts. Check with local bowling leagues to see if they would be willing to spread the word and/or participate. If this is a workplace event, utilize your internal communications. Emails and posting in newsletters as well as bulletin boards/ Contact other organizations with similar or complementary missions to ask for their assistance and support.
6. Let participants, sponsors and/or donors know whether their monetary gift is tax deductible.
7. Allow participants, sponsors and donors to give either a fixed amount or a performance-based donation (i.e., number of pins knocked down X a set dollar amount); also provide them with the option to keep their name and the amount of their gift anonymous.
8. If collecting online sponsorships and donations, send an immediate acknowledgment of receipt, as well thanking them for their support. For those who want to donate by other means, allow them to specify how they want to be contacted – by email or written correspondence, and make certain that you provide these with a acknowledgment and thanks upon receipt by the same means.
9. Provide those collecting pledges with a specific deadline date to deliver collected funds, even if their efforts to collect are incomplete – design the pledge sheet so that name, address and email information is collected when funds are pledged so that your organization can complete the collection process efficiently.
10. Most importantly, send everyone (bowlers, sponsors, donors) who participated in the fundraiser a thank you letter. Send a separate and different message to anyone who volunteered or provided a service for your event. Most importantly, don’t forget the bowling alley.
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