Monday, October 1, 2012

Fundraising Is Selling… Never Stop Closing

Never Stop Selling as you drive your Fundraiser and your people.  Yes, that is a little different from the title and there is a subtle difference between the two.

But, Never Stop Selling

That is the part where you explain the benefits of your product to someone.  In the case of this fundraiser it is Sunset Coupon Books as the product.  They are a better product.  Be ready to explain why.  The following are the key points.

They Cost Less than the national books, just $10 dollars
They are better because they offer many 50% off, Two for Ones – Not 10-20%
All the coupons feature local merchants only!

That is the selling part – We are Better Because !!!

Closing is the important part.

What makes closing a different part of selling?  This is the pay-off part of selling.  When you ask for the order.  When you ask the customer to actually buy the product.  Once you sell during your fundraiser you need to take the next step.  You need to ask for the order.

It can be something simple, “Did you want one or two of our Coupon Books?”  This close is a simple question that can not be answered by a simple no.  The closing question is “Do you want to buy one or two of our products.”  Not, do you want to buy?

Use Trial Closes First – Wait For The Answer!

Before getting to the end of selling you can do a trial close.  Ask the customer, “We are just $10 Dollars, that is much better that the forty dollar books?” Wait for the answer and when it is. “Yes” you have already got an agreement from your customer.  When you get to the close the customer has already agreed once or twice.

You can even make a suggested purchase.  Try… Most people have been buying at least three… They make great gifts!

Even when a potential customer does say no, you can thank them and follow-up with… Would you consider just a small donation?  It could be a dollar or maybe five.

You've read this article, now take the next step. Call 1-800-627-6340 for free advice and Sunset Coupons fundraising ideas.

The key to fundraising is taking action and always making an effort to move forward.

Presented By:
Sunset Coupons, LLC
Phoenix AZ
800-627-6340

http://sunsetcoupons.com

No comments:

Post a Comment