Publicize Early and Often
Promotion before and during the sale is the key to successful fundraising. So in addition to the parent running the sale, identify a volunteer to act as the head cheerleader or spokesperson. Create a theme for your fundraisers (like “Exceed Your Goals”) and a slogan (like “Dollars For Dolls”)
Before and during the sale, emphasize the reason behind it. If you don’t, the public won’t feel compelled to take part. Send letters home, talk to parents at parents night. Tell people what you use the money for; this is why you need money.
Promote the Product as a Gift
To get customers to buy more, emphasize a sale item as a potential gift. Offer a product that not only would you use, but that you would be more than happy to give it to somebody as a gift. Now you have the chance they will buy twice as much. People tend to buy more of something as gifts than they would buy for themselves.
Personalize the Product
Ask your fundraising company about the possibility of putting your own stamp on the product. This might be a slogan about the reason for the fundraiser, such as “Help us buy playground equipment,” or it might be a photo of the school. Holding a contest to choose the winning message or image can help pump up the excitement. It engages the student sellers and gets the parents and teachers involved. Sunset Coupon Books can come with your Groups name on them.
Rethink Your Sales Approach and Sales Territory
Don’t underestimate the power of young sellers. Parents will take an order form to work and it just sits there; there’s not an immediate call to action. It’s not nearly as effective as if the parent’s child came after school and walked around and asked people if they’d like to buy something. My dad was a postman, and when I was a kid I went to the post office and asked for sales from the mail carriers and the guys working the counter. They felt an obligation to support me. Consider expanding your sales territory to places likes churches and the courthouse. Call on different leaders; go to the mayor’s office.
If you are looking for a fast and easy way to build up local offline cash flow please take a look at the help you can get from Sunset Coupon Books. They offer 100% match of dollars to your organizations efforts. Give us a call and find out more. 800-627-6340
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Sunset Coupons, LLC
800-627-6340
http://sunsetcoupons.com
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